How we work

What working with us looks like, step by step.

No mystery. Here is what happens from the first call to your monthly results, what we will ask of you along the way, and what stays yours no matter what.

From first call to results

Four steps, and you always know which one you are in.

These are the same four steps on our home page, with the detail filled in.

  1. Listen & diagnose

    Before you commit to anything

    What happens
    A free thirty-minute marketing review. We talk about your business, your customers, and what you have already tried, and we look at your website, Google profile, and any ads you run.
    What we need from you
    Thirty minutes and an honest picture of where things stand.
    What you get
    Our straight take on what we would do first, even when the answer is that you do not need us yet.
  2. Shape the plan

    Within a few days of the review

    What happens
    We write up the channels we recommend, exactly what we will do each month, and what we expect to happen in the first ninety days.
    What we need from you
    A read-through, your questions, and a decision when you are ready. There is no pressure to sign on the call.
    What you get
    A written quote and ninety-day plan. Ad spend is listed separately, because it goes straight to the ad platforms, not to us.
  3. Create & launch

    About two weeks after you sign

    What happens
    A short kickoff call, then we check that calls, forms, and bookings are tracked properly and record where your numbers start. We build the ads, content, or pages in the plan, plus the follow-up that answers new leads.
    What we need from you
    Access to your ad accounts, Google profile, website, and analytics. We send a checklist with step-by-step instructions for each. Then your approval before anything goes live.
    What you get
    Your campaign live, measured from a real starting point. Most of the two weeks is waiting on access, so the sooner the checklist is done, the sooner you launch.
  4. Learn & improve

    Every week after launch

    What happens
    We watch what people respond to, move budget toward what works, and test fresh creative every few weeks so results do not go stale.
    What we need from you
    A heads-up when something changes in your business, like a new service, a busy season, or a full calendar.
    What you get
    Plain-number reports every week and a results call every month. More on that below.

When someone responds

Every new lead hears back in minutes, not days.

Most leads go cold because nobody answers quickly. So along with your ads, we set up follow-up that runs on its own.

  1. Someone reaches outthrough your ad, website, or Google profile
  2. They get a reply within minutesby text or email, with a link to book a time
  3. You get an alerton your phone, so you can call while they are still interested
  4. They book on your calendarwith reminders, so fewer people miss the appointment

If they do not book, a short series of friendly follow-ups goes out over the next week or so, and stops the moment they reply.

Ownership

What stays yours, always.

Some agencies set up accounts in their own name, which makes leaving painful. We do it the other way around.

Your ad accounts

Ads run in accounts in your business's name. We are added as a partner with access, never as the owner.

Your ad spend

Paid with your card, straight to Facebook, Instagram, or Google. Our invoice covers our work only, so you always see both numbers.

Your website and Google profile

We get the access we need to do the work. Ownership never moves.

Your leads and customer list

They belong to you. If we ever part ways, you keep all of it, and we help hand things over cleanly.

If a previous agency still holds an account in its name, we will help you sort out getting access back.

Reporting

How you will know it is working.

Ad dashboards stop counting at the form. We keep counting through to booked appointments and paying customers, because that is what your business runs on.

  1. Ad spend
  2. Leads
  3. Calls and appointments
  4. New customers
  5. What each customer cost

Every week

A short email

Spend, leads, bookings, and cost per lead. Readable in a minute.

Every month

A thirty-minute call

What worked, what did not, and the one thing we are testing next.

Every quarter

A bigger-picture review

Budget, channels, and the plan for the next ninety days.

Straight answers

Questions about working together.

How much does it cost?

It depends on what your business needs, which is why we quote after the free review rather than before. Your written quote spells out exactly what we will do each month. Ad spend is separate and goes straight to Facebook, Instagram, or Google, so you always know what is being spent on media and what is being spent on our work.

Is there a long-term contract?

No. There is no long-term contract to lock you in. Once the plan makes sense to both of us, we put it in a simple written agreement that we decide on together: what we will do each month, the monthly fee, and how either of us can end it.

What do you need from me to get started?

A thirty-minute kickoff call, access to your ad accounts, Google profile, website, and analytics, and your approval on anything before it goes live. We send a checklist with instructions for each account, and we are happy to walk you through it on a call.

How soon will my ads be live?

Usually about two weeks after you sign. Most of that time is waiting on account access, so the faster the checklist gets done, the faster you launch. Paid ads produce data from the first day, so we can tell early whether an offer is landing.

What happens if we stop working together?

You keep your ad accounts, your data, your website, and your customer list, because they were always yours. We remove our access and hand over copies of what we built for you, such as ad creative and landing pages.

Who will I be talking to?

The same person every time. We are a small, family-owned team on purpose: the person on your first call is the person who plans your campaigns and picks up the phone when something needs to change.

Ready for marketing that sounds more like you?

Tell us what you're building and where you want to go next.